It’s getting harder and harder to compete out there if you’re a business owner. Having a corner on any one market is difficult and the availability of online merchandise makes competing on variety nearly impossible. So, how do you stand out? Offer the best customer service around, that’s how!
Customers have more options than ever but overwhelmingly surveys reveal dissatisfaction with declining levels of customer service. Dissatisfied customers flock online to have their say on sights like Yelp and Google Reviews. For consumers, a return to old fashioned customer service standards is a winning proposition!
How can your company make customer service work for you? For starters, implement some standards and enforce them. All too often customer service standards are implied but not spoken. This is a recipe for disaster. Instead, create a set of rules for everybody to follow covering customer service basics.
Your rules should include how to greet customers, how to resolve problems and how to handle problems. Additionally, you want to set up a system for dealing with serious customer complaints and online customer reviews. Once in place ensure that everybody understands your new protocol.
Remember, anybody can offer goods and services, but world class customer service is nearly a lost art. And, while you can spend lots to reinvent yourself and still face completion, focusing on service is inexpensive and effective. Who knew, old fashioned customer service is the new way to stand out in the marketplace!
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